By Andrew Slade, General Manager -
Last night, the College Democrats of Boston College brought to campus Mike Bonanno, one of the two leading members of the Yes Men, a group of generally anti-corporate international activists. In 2009, Bonanno directed and starred in The Yes Men Fix the World, a documentary highlighting the progressive efforts of the Yes Men, which manifest themselves almost exclusively in the form of elaborate pranks, executed by impersonating representatives of such entities as the ExxonMobil, Dow Chemical and the Department of Housing and Urban Development.
Bonanno began his lecture by explaining how he and his partner in crime, Andy Bichlbaum, got their start. In 1999, the two founding members of the Yes Men set up a Web site designed to look like that of the World Trade Organization. Soon after, they began receiving e-mails from individuals and organizations who had visited the site and believed that they did, in fact, represent the WTO. Agreeing that the WTO was not doing a great job of representing itself to the public, Bonanno and Bichlbaum took it upon themselves to attend a global conference, posing as WTO employees. After making a number of outrageous, satirical statements to their highly educated audience, the Yes Men, who expected to be taken off stage and thrown out, were disappointed to find that there was virtually no reaction.
“We were embraced by the audience of trade lawyers,” Bonanno said. “We were surprised to find we weren’t arrested for what we did.”
As time went on, the Yes Men got more extreme and more ridiculous as they became more involved in producing documentaries based on their exploits. Realizing that large groups of people would accept almost anything as fact if it came from someone introduced as an authority, the pranksters decided to be more direct (and more extreme) so that nobody could ignore the real message they were trying to convey. Additionally, they decided after a number of pranks that underscored everything that is wrong with the large corporations and agencies they target, that it they would rather live the “dream” than the “nightmare,” changing their strategy to being representing what they believe to be the ideal.
Exemplifying this new mentality, Bonanno discussed what is perhaps the Yes Men’s most impactful, well known prank to date. In 2004, Bichlbaum posed as a spokesman for Dow Chemical, which had recently acquired Union Carbide, the company whose factory in Bhopal, India released a toxic gas which killed thousands in the most devastating industrial disaster in history. In a television news interview with BBC, Bichlbaum explained that Dow would, for the first time, be paying reparations to the people of Bhopal. This “news” shocked viewers and investors, leading to a $2 billion hit on Dow stock’s market capitalization. When asked whether the Yes Men faced backlash from the citizens of Bhopal for giving them false hope, Bonanno explained that he and Bichlbaum visited Bhopal where they were lauded for bringing international attention to their ongoing struggle.
Nevertheless, there are many who believe that the work of the Yes Men is immoral, as they blatantly lie to and deceive their audiences, often defaming the reputations of those they impersonate. Moreover, there are some who believe that their pranks legally constitute fraud. The U.S. Chamber of Commerce, who the Yes Men “represented” at the National Press Club in Washington, D.C., has a law suit pending against those involved in a press conference at which Bichlbaum told reporters that the Chamber would be reversing its position on climate change legislation.
Pointing out that legally, they can only be held responsible if their intent is to achieve material gain through their impersonations, Bonanno defended their tactics by reminding those in attendance that their goal is to draw attention, not money, and that they will most likely end up losing money on the distribution of their documentaries.
“We do it to make a statement. We do it to make a political statement…until there’s a ruling on it, it’s legal,” Bonanno explained.
As for the moral aspect of their actions, there does not seem to be a consensus one way or another. While Bonanno acknowledged that lying is not generally the best way to deal with something, he maintains that history has shown us how it is sometimes a necessary means to an end.
“Good lies? Bad lies? You guys be the judge.”
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