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Tight Right Now: Swirl

Do you have a personal shopping assistant? If you do, and it’s not your grandma but actually someone you pay, GET OFF MY BLOG. If you don’t, please read on!

Thanks to my good friend Sofia Papastamelos, I’ve been introduced to the most awesome technological development since light-up sneakers: Swirl.


Swirl is a tech startup that wants to reignite your passion for in-store shopping via technological means. And yes, you can get it as an iPhone app.

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It provides you with instant access to all current sales and offers at over 200 top fashion retailers, locates the styles you love at nearby stores and allows you to create your own style catalogues.

It’s like having a personal shopping assistant right in the palms of your excited little hands, only better. It’s free! You would spend hundreds on a human shopping assistant. And if grandma was your helper, you would feel too bad about shoving her down a few stairs with the tail end of your DSW box not to buy her lunch.

What I’m trying to say is that Swirl is the most cost-effective type of shopping assistance, since it literally costs nothing. Enjoy y’all!

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Photos courtesy of



Meidema comes from Queens, New York, and if you knew her that would explain a lot. She is an English major with a Creative Writing concentration, who hopes to one day have a more lucrative career than her interests suggest. She enjoys shopping, dancing, eating, rapping, and a whole lot of other verbs that are equally as awesome. She also enjoys being an Associate News Editor on the Gavel Media team, and encourages all y’all to follow its Facebook page!