‘47 Brand: How One Apparel Company Captured the Essence of Being a Fan

As far as sports fans go, you’d be hard-pressed to find a city more dedicated to their teams than Boston. The Celtics, the Red Sox, the Patriots and the Bruins form a holy quad in the hearts of many. What better city to start an apparel company that caters to die-hard sports fans?

At 12 years old, Arthur and Henry D’Angelo, twin brothers, emigrated from Italy to Boston. Observing very quickly the obvious and remarkable passion that fans had for the Boston Red Sox, they began to manufacture red felt pennants and sell them right outside Fenway. It wasn’t long before demand exceeded supply, and the boys were propelled into a successful business venture in the form of a souvenir shop right across Fenway.

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Image via Flickr/rrrango

At its core, it is a family company. Its success was in large part due to a local connection with their buyers. They designed classic looks that had a slightly vintage appeal. Their products combined the classic designs of sports apparel with the roots of all fan followings  – a passion and dedication to their team. According to their website, “’47 Brand’s present-day success comes from never forgetting its roots.” This isn’t an apparel company making sports merchandise. These are true fans, committed to the game creating unique and relatable designs.

A long and successful run in the business led to the decision to merge with Banner Supply Company in 2005. Now the company is a licensed partner with the four key professional American sports leagues: MLB, NFL, NBA, NHL. It is also prominent on college campus, including the BC Bookstore.

Kara Weeks A&S ’14, a campus representative for 47 Brand at Boston College, said, “ I love '47 Brand because of the vintage, classic feel of the clothing and the sports lifestyle culture that the brand represents. The clothing is also super soft and really comfortable - I wear the same shirts to bed that I wear to games. For me, '47 Brand epitomizes Boston and the American love of sports.”

Image via Facebook/47Brand

Image via Facebook/47Brand

A large part of their appeal is its ability to relate to sports fans. With its fun spirited and comfortable items, it’s no wonder fans have quickly grown to love this brand, perhaps without even really acknowledging it.

For a chance to win $400, enter the “#47nicehathunt” sweepstakes here.

 
Featured image via Flickr/Don3rdSE. 

School, major and year: A&S, Economics, 2015
HometownRancho Cucamonga, California
What makes the Gavel so BANGin’? We keep it fresh. It’s drippin with swagger and is home to some of the coolest cats on campus. The Gavel is always fun and I’ve met nothing short of amazing people and writers here.
You have 24 hours to give prospective students a tour of BC and convince them to enroll. How do you spend the day? I’d start by getting some coffee and a personalized omelet at Mac. Then we’d go lose our voices at a football game and wear our super awesome Superfan shirts. We would then go see one of the amazing Acapella groups perform. We’d get some Mac N Cheese from the Rat for lunch. We would go see My Mother’s Fleabag for an awesome good time. Then we’d take a break and visit the dorms (i.e. sit in my room and watch Mean Girls…because Mean Girls.). We would then go to a hockey game, then to the Mods, and end the night at Late Night.
If you could go back in time and give yourself a pep talk the night before you moved into BC as a freshman, what is the most important piece of advice that you would give to your former self? Eat your vegetables and take a lot of pictures.
What is your favorite study spot on campus? The Rat
What is your go-to meal at Late Night? That delicious Simply Orange juice the dining halls always have stocked. This and a personal pizza topped with ketchup. Judge all you want, but ketchup on pizza is the best thing to happen since Game of Thrones.
What is the #1 most played song on your iTunes? “I Always Knew” by the Vaccines
What is the best Halloween costume that you have ever worn? I was Minnie Mouse as a kid. Not trying to brag, but I rocked the ears off that costume.
If you could only eat at one restaurant for the rest of your life, which would you choose? Del Taco
If you could befriend the main characters from any TV show or movie, who would you choose and why? Easy. Harry Potter. (I’m assuming) I’d get to go to Hogwarts, be a wizard AND be friends with Harry, Ron, and Hermione. It’s a win win, for me anyway. If I can’t be a wizard then i’d be friends with the main characters from This Is The End.

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