Over the summer, my best friend told me about this app that had taken over her school. Every girl had it, and every guy wanted it. I’m talking of course about LuLu.
It’s a ‘girls only’ app that lets girls anonymously rate guys based on a series of questions and hashtags. Sounds dangerous right? Apparently, this frenzy to rate your best guy friends and hookups has swept the nation, but at BC? No dice.
I realize this app started eight months ago and that I should have forgotten this by now. BUT I’M NOT OVER IT. SO DEAL. It’s because, when I found out about this app, I thanked the old gods and the new. I thought this was going to be a hit at BC, that it would change the campus dating scene and revolutionize girl-guy relationships. I thought it would be like Gossip Girl where everyone gets a message on their phone at the same time then everyone looks up in unison and stares down the target of the rumor. It didn’t. Not even a little.
Apart from the obvious ethical issues that come with rating guys and demeaning them to hashtags and a 1-10 rating scale, there were other problems with this app. Here are the basic issues with the basic features and why this app didn’t go as viral as I thought it would.
1. It’s only for girls, but not really
To use the app, you have be a girl, so you have to sign in through Facebook. There’s no way around this. EXCEPT OH WAIT THERE IS. Guys have created FAKE Facebook accounts to get their ratings back up. How sad is that? So did that guy really get a 9.7? Or did he make a fake account and boost up his rating? Who knows. Even weirder, with the new iOS7 update, Lulu revamped its style and let guys write their own hashtags about themselves. The hashtags are highlighted blue if guys wrote them. The whole point of this app is that it’s girls only, but it does add character and validity to the ratings.
2. The hashtags are incredibly limiting
If you haven’t seen this:
...crawl back under your rock. Otherwise, you know how annoying hashtags can get. Lulu gives you a predetermined list of hashtags that girls can attribute to guys. There are the ‘best’ hashtags, which include #CanTalkToMyDad, #AlwaysPays, #HotFriends, #NotADick. And the ‘worst’ hashtags range from #Can’tBuildIkeaFurniture and #CheaperThanABigMac to #SketchyCallLog and #GoneByMorning. But what if I want to write about that one time he wrote me a song! Or the time he broke up with me in a text message! These hashtags don’t give much room to personal accounts and things that actually matter. So what if he can build Ikea furniture? That tells me nothing. Nothing useful anyway.
3. Word of mouth > possibly falsified stats
We go to a small school. A very small school. It may not seem that small, but have you ever friended someone on Facebook and not had at least four mutual friends? Those ratings can be misleading. It could be that his best friend felt bad for him and gave him a 10 just to make him look good again. Or it could be a jealous ex who trashed him in the reviews just to spite him. Chances are, if I want to scope out some guy and find out the dirt on him, I have a better chance just asking around to my friends.
The point is, LuLu had a great marketing concept: Play off of girls’ inclination to gossip and talk and create an app that makes girl world both public and anonymous. But maybe girl world at BC is vocal enough, without having to carry it around in our pockets.
School, major and year: A&S, Economics, 2015
HometownRancho Cucamonga, California
What makes the Gavel so BANGin’? We keep it fresh. It’s drippin with swagger and is home to some of the coolest cats on campus. The Gavel is always fun and I’ve met nothing short of amazing people and writers here.
You have 24 hours to give prospective students a tour of BC and convince them to enroll. How do you spend the day? I’d start by getting some coffee and a personalized omelet at Mac. Then we’d go lose our voices at a football game and wear our super awesome Superfan shirts. We would then go see one of the amazing Acapella groups perform. We’d get some Mac N Cheese from the Rat for lunch. We would go see My Mother’s Fleabag for an awesome good time. Then we’d take a break and visit the dorms (i.e. sit in my room and watch Mean Girls…because Mean Girls.). We would then go to a hockey game, then to the Mods, and end the night at Late Night.
If you could go back in time and give yourself a pep talk the night before you moved into BC as a freshman, what is the most important piece of advice that you would give to your former self? Eat your vegetables and take a lot of pictures.
What is your favorite study spot on campus? The Rat
What is your go-to meal at Late Night? That delicious Simply Orange juice the dining halls always have stocked. This and a personal pizza topped with ketchup. Judge all you want, but ketchup on pizza is the best thing to happen since Game of Thrones.
What is the #1 most played song on your iTunes? “I Always Knew” by the Vaccines
What is the best Halloween costume that you have ever worn? I was Minnie Mouse as a kid. Not trying to brag, but I rocked the ears off that costume.
If you could only eat at one restaurant for the rest of your life, which would you choose? Del Taco
If you could befriend the main characters from any TV show or movie, who would you choose and why? Easy. Harry Potter. (I’m assuming) I’d get to go to Hogwarts, be a wizard AND be friends with Harry, Ron, and Hermione. It’s a win win, for me anyway. If I can’t be a wizard then i’d be friends with the main characters from This Is The End.