Will Ferrell’s mustached news anchor character Ron Burgundy made an appearance last Wednesday at Boston’s Emerson College in order to promote his film Anchorman 2: The Legend Continues, the sequel to the 2004 comedy Anchorman.
During this one-day event, students at the university were able to participate in a fake press conference, ask Burgundy questions and attend an advanced screening of the sequel film which is set to debut in theaters later this month.
In this publicity stunt, Emerson’s School of Communication was renamed after Burgundy himself, and the fictional anchorman provided dubious advice regarding news reporting and media. “You should believe 71% of what you see on news programs,” he stated, also insisting that the Boston Harbor is not real but just an oil painting.
The event attracted much attention from both print and media news, and many students enjoyed Burgundy’s appearance, agreeing that it was a fun occasion not to be taken seriously. Some even added that this event would bring positive attention to Emerson, encouraging potential students to apply to the university.
However, not everyone saw the humor in Burgundy’s visit. An Emerson professor remarked that celebrating the fictional anchorman, even as a joke, was going too far in poking fun at the journalism profession. Others suggested that this type of publicity would not be appreciated by parents and students, who might question the university’s dignity.
In the end, the college does have a reputation for humor and entertainment, and Ron Burgundy day will undoubtedly go down in Emerson history.Featured photo courtesy of Geoffrey Chandler/Flickr.