The iPhone is the new Razr. Kate Spade is the new Coach. The CRV is the new station wagon. Buzz cuts are the new mullet. Orange is the new black. And apparently, Instagram is the new Facebook?
It is not new news that Twitter surpassed Facebook as the leading social network among teens just last fall, but it seems that teens are now moving on to bigger and better things. Instagram is now considered to be the most important social media site among teens, with Twitter in second place and Facebook taking a close third.
Facebook is no longer popular among young users. To many teens, Facebook seems like a mom and dad site. Looking at the facts, Facebook just turned 10 (that is as old as many Instagram users). Facebook is found to be most popular among 25-to-34-year-olds rather than younger users, while Instagram is the most popular site among 16-to-24-year-olds. Facebook-owned Instagram now has 200 million monthly active users.
What are the merits of Instagram that are making it so popular? It seems that the ease of use of the mobile app for any social media site is key. Mobile usage has increased drastically over the past year, and as an app-based site, Instagram is simply made for the mobile user. There is less obvious advertising on Instagram, though advertisements are starting to increase in frequency. The Instagram interface is much simpler than that of Facebook and Twitter, keeping it user-friendly for newbies. Commenting and sharing through Instagram is simple, and users are able to connect with both friends and celebrities. An Instagram user can also easily see what is trending. Additionally, a site primarily focused on photo sharing is particularly relevant in the age of the selfie.
There are quite a few other important social media and photo sharing sites. Tumblr and Snapchat have become increasingly popular. Due to the influx of new social media outlets, some of us from the older crowd have even started feeling like our parents when we are asking about the new trending sites and messaging services among teens. Could someone explain to me what Kik is?
So, Facebook, Twitter, Instagram? What is it going to be?
Maybe we should just ditch them all and turn back to Myspace.