Since last Friday, many Spotify users have experienced a strange phenomenon every time they log on to pull up their daily homework playlists. At any given moment, at least three friends show up on the Spotify sidebar as listening to Adele’s brand new song. Whether you are a fan of the British singer or not, you cannot deny that “Hello” has taken the world by storm.
After a four-year hiatus, the 27-year-old is back and better than ever with the release of her single. A sneak peek of her upcoming album 25, “Hello” has already proven to be record-breaking. The song received an impressive 27.7 million views in its first day on VEVO, beating out Taylor Swift’s “Bad Blood” for the crown for most hits on a music video in 24 hours.
The intrigue surrounding “Hello” does not necessarily come from its ability to shatter glass ceilings and rouse emotions—Adele’s voice is just as enchanting as ever, and her lyrics just as profound. So what inescapable quality does this song have to make it so addictive?
Adele’s interlude from the spotlight may be the key to the astounding success of her new release. While this time allowed her to think through the making of 25 thoroughly, it also reflects three years of motherhood to her son Angelo. During a recent interview, the singer-songwriter reflected that parenthood is harder than she expected, but it is among her greatest accomplishments. However, speculations that “Hello” is an ode to parenthood or an apology to a specific ex-lover are not entirely accurate. Adele admits that the song truly is aimed at something much greater.
“It’s about friends, ex-boyfriends, it’s about myself, it’s about my family,” she reveals in her tell-all interview. “It’s also about my fans as well. I feel like everyone thinks I’m so far away and I’m not.”
The vaguely cryptic and personal nature of the lyrics leaves plenty of room for interpretation. There is an element to “Hello” that touches each of us, whether we are heartbroken or homesick or struggling to understand ourselves. Especially for college students, who must reconcile past memories with present self-exploration, Adele’s words of soul-searching and nostalgia have proven to be particularly relatable. Maybe we can accept this as our fight song— a melody that pushes us to keep moving forward as we listen to it in our dorm rooms on repeat. “Hello” is Adele’s apology for keeping her distance, after all.
As Adele’s distinct voice has been absent in the musical world for quite some time, fans have latched onto the hauntingly beautiful “Hello” as a promise for what is to come. Adele channels four years of emotions and experiences in this song and is re-emerging into the realm of pop culture through its instant viral success— and for good reason.
Adele, we welcome your return. Sincerely, The Other Side.