It is common knowledge that social media is a narcissism enabler. It is also common knowledge that Millennials are the most self-absorbed generation to grace the United States of America thus far. It is no surprise that this vanity feeds into a larger, vicious cycle: the more we post, the more likes we get, the bigger our egos become, the more we want to post about our awesome, good-looking selves, etc. etc.
The most recent culmination of this self-absorption comes in the form of a particular Snapchat filter. Now that we have the ability to don flower crowns and puke rainbows at our fingertips, Millennials have become even more annoying and egocentric than ever thought possible. No one person, however, is more vain than she (or he, though much less likely) who dons the puppy filter.
If I had to guess, I would say that most users spend anywhere between one and 24 hours each day trying to make themselves look attractive on Snapchat. If they are trying to be discrete, however, they have been supremely unsuccessful; there is no better way to make it more obvious that a person is trying (and likely failing) to look cute than by taking on the role of a baby dog via Snapchat.
What did we ever do before the puppy filter came out on Snapchat? How did humans ever make themselves look attractive before that fateful day? Is the fact that this filter covers most of our faces what makes us look better? These are the questions we must answer.
“I love the puppy Snapchat filter! My life will mean nothing the day they take it away because I no longer know how to look good without it.” – Bridget Norton, MCAS ‘18
“The only thing worse than sending a Snapchat with the puppy filter is posting that photo on any other form of social media.” – Tom Clarkson, MCAS ‘18