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Marketing Academy Event Will Feature Megan Rapinoe

The Marketing Academy of Boston College (MABC) will welcome professional soccer player Megan Rapinoe to campus on Friday, April 28, at 1 p.m. in the Heights Room in Lower as part of the club’s new speaker series, DSCVR: Diversity.

Rapinoe, an Olympic gold medalist and World Cup titleholder, has played in the National Women’s Soccer League for the past eight years. She has also been an outspoken proponent for equal pay for women in the workplace and an advocate for the rights of the LGBTQ+ community.

Recently, Rapinoe’s focus has centered on her newly developed, self-titled company, which, according to its website, “[sells] Rapinoe inspired and designed lifestyle apparel, [runs] Rapinoe training events coast-to-coast, and [runs] year-round performance training programs”.

Rapinoe’s talk will focus on how she achieved her success, both personally and professionally. By capitalizing on her experience, Rapinoe has been able to utilize marketing to build an authentic and dynamic brand for herself.

Jackson Rettig, CSOM ’17, MABC President, praised Rapinoe for “believing in herself and being a unique individual.” He continued, “She has been able to build a personal brand that has captured audiences and made an impact.”

Rapinoe’s talk is the first in the DSCVR: Diversity speaker series. The hope is that the series will educate students on the importance of marketing oneself, regardless of what direction life takes them in.

Ultimately, Rettig explains that MABC seeks “to showcase the role of marketing in a wide variety of topics with the goal of attracting and informing students of all genders, majors, and interest.”

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