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This year’s Super Bowl acted as a refuge during a chaotic time for many people. Sports fans were glued to their TVs watching the Tampa Bay Buccaneers take on the Kansas City Chiefs. While many fans waited for commercials so they could step away from the TV to go to the bathroom or grab another drink, others would hardly call Super Bowl commercials a “commercial break.” This year’s commercials were missing some iconic companies such as Budweiser and Pepsi, but that did not take away from the top commercials. In a year filled with hardships and unrest, these commercials provided some much needed comedic relief. Some companies that stood out this year are State Farm, Cheetos, and Toyota. Searching through country-wide polls, there are five commercials that are seen on almost every “top 10” list.
This commercial features 2020 Super Bowl champion Patrick Mahomes and the legendary Green Bay quarterback, Aaron Rodgers. But the celebrities don't stop there. Actor Paul Rudd is featured as Mahomes’s “stand-in” while the iconic rapper Drake is featured as Jake from State Farm’s stand-in. America loved this commercial, as it ends with Jake from State Farm and Drake arguing over who gets to say the famous line.
This heartwarming commercial features Jessica Long, a 13-time Paralympic Gold Medalist. The commercial begins by describing her life story and early struggles, describing how she was adopted from Siberia with a rare condition that required both of her legs to be amputated. After Jessica’s mother agrees to adopt her at the end of the advertisement, the real message is revealed: we believe there is hope and strength in all of us. While this is a car commercial, Americans are inspired by Jessica’s story of resiliency.
The iconic Hollywood couple of Ashton Kutcher and Mila Kunis are joined by artist Shaggy in this comedic commercial. Kutcher is viewed catching Kunis snacking on his Cheetos as he raps an adapted version of Shaggy’s hit song “It Wasn’t Me.” The true punchline of the commercial is when Kutcher asks Kunis if she ate his Cheetos, to which she replies it wasn’t her. When Kutcher just says “OK” and walks away from the situation, Shaggy follows up by saying “Well, that's the first time that has ever worked.” This commercial had the American public laughing for sure.
4. Bud Light Seltzer Lemonade: “Last Year’s Lemons”
This commercial puts a spin on the classic “when life gives you lemons” phrase. It takes a look into all of the both figurative and literal lemons that 2020 supplied us with. As lemons rain down from the sky, the ad depicts ruined weddings, cancelled flights, strained relationships, and overall chaos: all very real things we faced in 2020. At the end of the ad, the narrator says “New Bud Light Seltzer lemonade, packed with lemonade flavor, after a lemon of a year.”
This heartwarming commercial features M&Ms as a means for apologizing and making amends with those around us. Whether we called someone a Karen or kicked someone’s seat on an airplane, M&Ms can always be used to bring us together. Dan Levy, star of Schitt’s Creek, makes an appearance as he sits talking to the green and brown M&M and promises not to eat another one of their friends. However, it’s not long before the M&Ms realize that Levy has trapped the red M&M in his car! This ad perfectly blends the hardships of 2020 with the realization of the important things in life.
My entire personality is being from Buffalo, NY. I like to think I'm a Buffalo Bills major but here at BC I’m studying Applied Psychology and Human Development with a minor in Marketing. WHEW that’s a mouthful. Iced Tea enthusiast. go bills 🙂
