What It Takes to Be 'Cool' at BC
While many students admit that their standard of "coolness" adheres to the perceived BC norm, many still show an openness to changing this standard.Make Hump Day Your New Favorite Weekday With Five Free Things to Do in Boston
You don’t have to wait until the weekend to have yourself some fun! Take advantage of the free amusement Boston offers this fall to get you through the week!The Ideal Eagle Does Not Exist: On Vulnerability and Smashing Idols
"Here’s a Superfan shirt," they say, "You’ll wear this for the rest of your life and you’ll feel great every time."Defining "Cool"
A new paper in The Journal of Consumer Research has attempted to do the impossible: define what it means to be "cool."