While many students admit that their standard of "coolness" adheres to the perceived BC norm, many still show an openness to changing this standard.

You don’t have to wait until the weekend to have yourself some fun! Take advantage of the free amusement Boston offers this fall to get you through the week!

"Here’s a Superfan shirt," they say, "You’ll wear this for the rest of your life and you’ll feel great every time."

A new paper in The Journal of Consumer Research has attempted to do the impossible: define what it means to be "cool."